Running your own business is hard work. Marketing, sales, accounts and product development all require your input. There's always something to do and a constant pressure to achieve it with fewer resources at the lowest possible price. Given the constraints on time and budget it's easy to understand why business owners might choose a pragmatic "That will do," approach to technology. However, whilst some technology choices will prove to be an impediment to the future success of a business others may offer a significant advantage. The skill lies in knowing which is which. At Conceptuallysorte...